Frase

Frase is an SEO content tool built around one idea: do the research before you write. Point it at a target keyword and it pulls the top-ranking Google results, then extracts their headings, the questions people ask, common statistics, and average word count. You end up with a data-backed brief instead of a blank page.

Where general AI writers like Jasper or Copy.ai focus on generating text, Frase sits in the same lane as Surfer SEO, Clearscope, and MarketMuse — tools that grade your draft against what already ranks. Its pitch is a lower price of entry and a workflow that combines the brief, the outline, and the editor in one place, with a live optimization score that updates as you add the topics and terms Google seems to reward.

The AI writer can draft sections on command, but most experienced users treat Frase as a research-and-optimization layer rather than a full ghostwriter — the SERP analysis is the part that saves real time.

Key Features

• SERP analysis that scrapes and summarizes the top 20 ranking pages for a keyword
• AI content briefs with recommended headings, questions, and target word count
• Live optimization score based on topic and term coverage
• One-click AI drafting for individual sections
• People Also Ask integration for building FAQ blocks
• Shared briefs and templates for team workflows

Pricing

• Solo ($15/month): 4 article searches/month, full research features
• Basic ($45/month): 30 article searches/month
• Team ($115/month): Unlimited searches, multiple seats
• Pro Add-on (+$35/month): Removes the AI writing word cap on any plan

Best For

SEO writers, content marketing managers, and agencies who need blog posts to actually rank — people who value SERP research and optimization scoring over raw generation speed.

Limitations

Frase is only as useful as your search intent — it adds little value for newsletters, ad copy, or any content that isn’t chasing Google rankings. The AI writing allowance is limited unless you pay for the Pro add-on, and its scoring can nudge you toward formulaic, keyword-stuffed drafts if you follow it too literally. For deeper semantic topic modeling, Clearscope and MarketMuse are more thorough, though pricier.